In a first, Amazon’s Great Indian Festival sale to be ‘month-long’ this year starting October 17

In February, it had pumped in Rs 2,208 crore in capital in the entity.The sale would begin 24 hours early for Amazon Prime members.

Days after Walmart-owned Flipkart announced dates for its Big Billion Days festive sale, Amazon India on Tuesday came out with the date for its annual mega sale event Great Indian Festival Sale. The sale would go live on October 17, 2020, however, contrary to customary five-six days of the festive sale, Amazon this year, for the first time, will host the event for an entire month. “It is a season of festivities. So, it will be a month-long celebration of festivities. Our sellers are putting together things attractive to various regions,” Manish Tiwary, Vice President, Amazon India told reporters in a virtual briefing.

The sale would begin 24 hours early for Amazon Prime members loaded with discounts and cashback. Amazon would offer 5 per cent additional cashback on minimum purchase of Rs 1,000 on the first order. The company is also offering up to Rs 100 cashback on minimum purchase of Rs 500 from small businesses. The reward can be redeemed on the first day of the sale event or during the early access hours for Prime members.

Great Indian Festival would offer up to 80 per cent off on over 1,000 brands on Amazon Fashion, and home & kitchen products, more than 6,000 deals on electronic and accessories, up to 70 per cent discount on books, toys, gaming etc. Moreover, there’s separate up to 70 per cent off on over 20,000 products by Amazon Brands, up to 65 per cent discount on TV and appliances and up to 50 per cent off on Echo, Fire TV and Kindle. To attract customers with a limited budget, the sale would offer 10 per cent instant discount for HDFC Bank credit and debit card customers along with no-cost EMI by Bajaj Finserv.

to be updated…

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