According to CNBC, the corporation is looking to push its direct-to-consumer strategy, and in the effort to make that happen it has formed a new organization that will control content distribution, ad sales, and Disney+ under one roof. Speaking about the shift, CEO Bob Chapek said in an interview that the move isn’t a direct result of the impact that the on-going pandemic has had on the entertainment industry, but instead one that is essentially hastening what was already their long-term plan. Said the executive,
